Glossary
The vocabulary of press release distribution.
Plain-language definitions for the terms that appear in newswire contracts, reports and briefs.
- Boilerplate
- The standing company description that closes every press release.
- Dateline
- The city, region and date line that opens a release and establishes where and when it was issued.
- Embargo
- An agreed time before which journalists receive a release but may not publish it.
- Pickup
- A republication of a distributed release by a syndication partner or media outlet.
- Newsroom
- The public, crawlable archive of an organisation's releases and media assets.
- NewsArticle schema
- The JSON-LD structured data type search engines use to understand a news page.
- Syndication network
- The set of partner sites that automatically republish distributed releases.
- Media database
- A searchable index of journalists and outlets with beats and contact preferences.
- IndexNow
- A protocol for notifying participating search engines the moment a URL is published or updated.
- llms.txt
- A plain-text index at a site's root that tells AI assistants what the site covers and where to read more.
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