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Press release distribution built for search, media and AI discovery.

Products

Everything an announcement needs, in one platform.

Four products that share one login, one account team and one reporting layer.

BooBoo Distribution

Get the announcement out, on the record, at the minute you choose.

  • National, regional, industry and global circuits
  • Same-day editorial review by a named editor
  • Embargo and scheduled release timing to the minute
  • Delivery and pickup reporting with source URLs

BooBoo Media Database

Find the right journalist instead of blasting the whole list.

  • Search by beat, outlet, region and recent coverage
  • Contact preferences and pitch history in one record
  • Personalised pitching from the same workspace
  • Opt-out handling and consent tracking built in

BooBoo Newsroom

A permanent, crawlable home for every announcement you publish.

  • Hosted on your own subdomain with SSL
  • NewsArticle structured data on every release
  • RSS feed, news sitemap and image sitemap generated automatically
  • Accessible, responsive templates that pass Core Web Vitals

BooBoo Analytics

Know what actually happened after you pressed send.

  • Pickup tracking with verifiable partner URLs
  • Referral traffic and engaged reading time
  • Share of voice against named competitors
  • AI citation reporting for answer engines

How the pieces fit together

A single announcement moves through review, distribution, hosting and measurement without being re-keyed.

1. Draft and review

Submit a draft or start from a template. An editor checks structure, dateline, boilerplate and claims.

2. Distribute and host

The release goes to your chosen circuits and is published to your newsroom at a clean canonical URL.

3. Measure and follow up

Track pickup, traffic and citations, then pitch the journalists who engaged from the media database.

See how teams in your industry use BooBoo News

Ready to send your next announcement?

Talk to a real editor about your release, timing and distribution list.

Submit a press release